A Boost of Energy

"Energy drinks are beverages whose producers advertise that they 'boost energy.' These advertisements usually do not emphasize energy derived from the sugar they contain but rather increased energy release due to a variety of stimulants and vitamins."

"A sports drink beverage is designed to help athletes rehydrate when fluids are depleted after training or competition. Electrolyte replacement promotes proper rehydration, which is important in delaying the onset of fatigue during exercise. As the primary fuel utilized by exercising muscle, carbohydrates are important in maintaining exercise and sport performance."

The G Series

Getting healthy and getting fit is a growing societal need. With the help of a few actors and actresses, athletes, and the media the society is now immersed in getting fit and getting a better looking body.  The energy drink or sports drink first emerged dating as far back to the early 1960s in Japan. It was not until the 20th to 21st century that energy and sports drinks were heavily advertised and used. Companies like PepsiCo (Gatorade) and Red Bull GmbH (Red Bull) started to make different variations of their products. For example Gatorade just came up with a new line of Gatorade sports drink called the "G Series" There have also been new energy drinks and ways to "boost" your energy. For example: Sheets Energy Strips.

Amar'e Stoudemire a professional
Basketball player of the NBA taking a Sheet

The new ways we get extra energy and the advancement in our drinks was due to our societal needs. The society wants to get fit and what better drink to replenish your tired self than an energy drink? Companies that manufacture such said drinks pounced on this opportunity to take advantage of the situation. With the growing society and growing exercise-fitness business, expect a lot more and newer energy booster products.



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